We're pleased to begin a new chapter of the idfree insider newsletter! From now on, you'll receive targeting-related market analysis and adtech news delivered directly from Global Data Resources -
💡 The core mission of our newsletter remains the same:
To provide you with valuable insight that empowers your decision-making.
Meta's Shift to Less Personalized Ads: A Privacy-Friendly Opportunity with IDfree
Recent changes in European ad targeting regulations mean that Meta, the parent company of Facebook and Instagram, is introducing less personalized ads. This shift limits the use of in-app activity for ad targeting, offering a more privacy-conscious advertising model.
Privacy-Conscious Advertising
While this reduced targeting may seem restrictive, it promotes healthier data practices and aligns with growing concerns about digital privacy.
However, advertisers still need effective ways to reach their audiences.
That’s where IDfree comes in!
Geo-Target with Precision & Privacy
Combining IDfree's innovative tools with Meta’s contextual ad capabilities allows you to target geographical areas rich in your defined target group - balancing precise targeting with privacy protection.
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IDfree allows businesses to bridge the gap, achieving impactful campaigns that respect user data rights.
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Reach your ideal customers, wherever they are: Explore IDfree's geo-targeting solution!
📞 Give our team a call and let's talk about solving your challenges.
Ventura: The Wind Beneath CTV Advertisers' Wings
The Trade Desk declared 2024 a "Banner Year for CTV"!
Developing Ventura is a bold move. Hats off to The Trade Desk 🫡
Our powerful and innovative partner in advertising technology is poised to change the connected television (CTV) advertising landscape with its upcoming operating system, Ventura. It directly addresses the conflicts of interest in the current CTV ecosystem, where dominant players like Roku, Amazon Fire TV, and Google TV often prioritize their content over advertiser needs.
🔎 Google has announced a series of modifications to its search engine.
The changes seem to be a response to the pressure Google faces in the EU - in light of the Digital Markets Act (DMA).
Key updates:
Expanded formatted units: Users can now choose between results that take them to comparison sites or directly to the supplier's website. This could impact click-through rates on traditional ads.
New ad units for comparison sites: More advertising opportunities for comparison platforms could lead to increased competition in the online shopping landscape.
Page Annotation Feature (iOS): Google App users on iOS will see links within publisher websites that take them back to Google's search page. While an opt-out option exists, the delay in disabling this feature might raise privacy concerns.
Blue Link Hotel Search Results (EU Test): In Belgium, Estonia, and Germany, a test will display hotel search results in a blue link style, like the original search engine format.
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Google AI Overviews Ads:
A New Way to Reach Customers
Exciting news for advertisers! Google's AI Overviews, those handy summaries that appear directly in search results, can now display ads. This means a whole new way to reach potential customers who are actively looking for information.
"With ads in AI Overviews and Google Lens, you can connect with the customers at the perfect moment from discovery to action.", says the world's biggest player in Search.
What are AI Overviews Ads?
Ads in AI Overviews is a new opportunity for advertisers to get their brand in front of users earlier on during their search.
Imagine a user searching for "best running shoes." Instead of just seeing a list of websites, Google might display an AI Overview that summarizes key features and benefits of different shoes.
This overview could also include sponsored listings from specific brands.
Why You Should Care
Reach Engaged Users: People who see AI Overviews actively research and make decisions. Your ad could be placed right in front of them at the perfect time.
Boost Visibility: Stand out from the competition with a prominent ad placement within the AI Overview.
What We Don't Know Yet
Google has not revealed how to optimize campaigns specifically for AI Overviews.
It is not clear yet how advertisers will be able to segment campaign performance by these new placements.
The Future of AI Overviews Ads
Google is still testing and refining this new feature. Expect to see more announce-ments soon, including wider availability and potential ways to optimize your campaigns.
Talk to our experts
AI Overviews ads are currently limited to mobile users in the United States.
But with some serious researchers on our team, it will not be long before we can advise you on this exciting new opportunity!
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💬Contact us anytime for a talk about how to prepare your campaigns for the future!